Reflection on Social Media Case 4: Nestle’s “Funner Menu Options”
The Nestle “funner menu options” is very creative. Its nice
to know that some companies aren’t serious all the time and can have a little
sense of humor. Even if someone is not familiar with Nestle and does not buy
any of their products (like me). I know that Nestle is one of the largest food and beverage companies in the world, but the only thing I know Nestle for is the Nestle
crunch bar and a few other products. But after reading about this and learning about the “funner menu
options” I now feel the need to call the customer hotline, only because it
sounds entertaining. I also kind of feel the need to go buy a crunch bar,
because I have not had one of those in a very long time. This “funner menu
options” campaign gets people exposed to nestle and makes them intrigued to
call the number and see what the fun options are. This is an example of what
the impact of even small types of campaigns like this one bring to the table.
Nestle is a European company but is also very popular in the US and have products in 190 countries around the globe. This entertaining hotline is something that gives the company
even more exposure to people and in the end creates more revenue. Its almost
like a hidden marketing scheme because it gets people to call in and listen to
fun facts or jokes but at the end of the day all they want from you is your
money. Once this Nestle hotline occurs, it has a kids calling all day long and
even adults calling in, creating a bigger audience to become familiar with the
Nestle brand. I think more companies should do something like this because I hate
calling customer service hotlines, they are so boring and never get straight to
the point. Maybe if it had funny jokes on the call I would be in a better mood
and think better about that company.
Great post Chad, I agree with you that they should make more customer hotlines like that because they are frustrating so at least with this it puts you in a good mood and makes you think better about the company.
ReplyDeleteI was trying to think of other products produced by Nestle while I was writing this and I could not think of many besides the Crunch bar. It turns out that Nestle has their hands in a lot of things we consume. It makes it even more interesting that a huge company like that would invest in a campaign like this.
ReplyDeleteNestle is living the good life. their company is basically allowed to be childish like this. Any other "regular" company would have no such luck
ReplyDelete